Loredana Dumitru

As a Multidisciplinary Designer, led comprehensive design initiatives from branding to UI/UX for a diverse portfolio of start-up clients, ensuring cohesive and impactful visual communication strategies.

• Designed and implemented end-to-end branding identities and UI/UX experiences for numerous start-ups, significantly enhancing market positioning and user engagement.
• Developed and executed diverse brand strategies, successfully refreshing existing identities and aligning visual and messaging frameworks to achieve client objectives.
• Spearheaded the creation of custom icons, illustrations, and design systems, streamlining development workflows and ensuring brand consistency across all digital and print touchpoints.
• Produced high-impact visual communication assets, including pitch decks, packaging design, and web design, to effectively convey brand narratives and drive business development.
• Advocated for and integrated inclusive design principles into all projects, ensuring accessibility and broader appeal for diverse user bases.

Developing visual concepts for book covers, illustrations, and other elements that capture the essence of the content and attract readers.

Tailor-made industry branding identities from scratch,delivering unique website designs, ad banners, printables,designed presentations, and graphic assets. Projects: EUPrivacy, Energygate, RespoDEEE

Tactile education is based on educating blind or visually impaired individuals with an emphasis on using the sense of touch and movement to facilitate understanding and retention of information. This educational method provides an inclusive and practical approach, allowing these individuals to learn and develop in a way that is tailored to their specific needs.

FireflAI introduces Generative AI For Businesses. Regardless of size, process maturity, technical skills and infrastructure. They offer various services, such as automating complex workflows and deliver results with Generative AI.

Yappa is an all-in-one productivity tool designed to help freelancers and professionals streamline their schedules, track their time, and manage their projects easily.

Jobs4All plays a pivotal role in fostering professional connections between individuals with disabilities and conscientious employers.

CleverFlow is a SaaS product that lets you build automated process and performs a variety of automated tasks sequentially. This dashboard provides an overviewof task management, a navigation panel for accessing different sections like Flows and Jobs and helps monitor and manage automated tasks efficiently.

You can check out more projects in branding and UI, where I developed strategic design solutions to enhance brand identity and user experience.